Write good questions
Questions decide what Sommet measures. Write the ones your buyers ask AI assistants before they choose a product, in their own words.
Sommet writes your first questions from your homepage. They are a draft. Spend ten minutes on them before the first collection: every number and action depends on them.
Rules
- Write as a buyer, not as a marketer. “What is the best tool to track invoices for a 10-person agency?”, not “Leading invoice management platform”.
- Do not name your product. A question that names you measures your brand search, not your visibility. Keep a few brand questions at most, for example “Is Acme good for agencies?”.
- Cover the moments of a purchase. Mix the four kinds below.
- One need per question. Split “cheap and secure and for agencies” into the need that matters most.
- Use your buyers’ words. Take them from sales calls, support tickets, reviews and the queries in Search Console.
- Stay in your market. Remove questions about a country, a size or a use you do not serve.
Four kinds of questions
| Kind | Example | What it shows |
|---|---|---|
| Category | “Best invoice tracking tools for agencies” | Whether you are in the shortlist |
| Problem | “How do I stop chasing late client payments?” | Whether assistants connect your product to the pain |
| Comparison | “Alternatives to [competitor]” or “[competitor] vs [competitor]” | Whether assistants offer you when a buyer names a rival |
| Constraint | “Invoice tool with a free plan and a French VAT export” | Whether your differentiators are known |
How many
Your plan sets the maximum per domain: 10 on the trial, 50 on Starter and 100 on Growth. Start with 20 to 30 good questions rather than the maximum. Add more when the first ones are stable.
Run day
Sommet asks your questions once a week, at 06:00 UTC on Monday by default. Pick another day on the Questions page. A new day applies from next week, so this week’s run keeps its day. The recap email leaves once the run is done.
When to change them
- Change a question when it no longer matches how buyers talk. The new text counts from the next collection.
- Do not rewrite questions to raise the score. The mention rate is useful only if it measures what buyers really ask.
With the MCP server connected with write access, your assistant can also apply the changes for you. See Clean up your questions.
Ask your assistant to draft questions from your sales notes.